End-to-End Measurement of Personalization Effectiveness in B2C Digital Channels.  Transactions on Artificial Intelligence, Machine Learning, and Cognitive Systems, [S. l.], v. 9, n. 5, p. 1–21, 2024. Disponível em: https://fourierstudies.com/index.php/TAIMLCS/article/view/2024-05-04. Acesso em: 30 nov. 2025.